But certain fonts were so original that they could only be classified as Decorative or Handwritten.
HOW TO MAKE NETFLIX FONT TV
Many of the TV show poster fonts fell into Serif or Sans Serif, as well as another category like Headline. For our study, we decided to categorize fonts into six types:
That sheet also includes some similar fonts to the ones used in the posters, in case you want to use them to a similar effect.Īpart from Serif and Sans Serif fonts, the categorization of fonts can vary from resource to resource. Then, we look at the characteristics commonly associated with each font type to analyze how the font may affect our perception of the shows. We picked 50 of Netflix’s most popular TV shows and categorized the fonts based on their font types. If we’ve mentioned any shows you don’t have access to, consider getting a Netflix VPN. With that research in mind, we wanted to take a look at the fonts used in promotional posters for Netflix’s most popular TV shows. Meanwhile, jagged, angular fonts can look angry or dangerous and may give us a sense of sourness and bitterness. Designer Sarah Hyndman gave a TED talk on how different fonts can influence not just our moods, but also our perception of taste and smell.įor example, rounded fonts may call upon associations we have with plump, ripe fruits that are sweet to eat. (Keep in mind that this study was done over 10 years ago and Comic Sans has since gone out of style… or has it? )įonts can have an unexpectedly physical response on us as well, apparently. Here are the top three fonts for each descriptive word:
Meanwhile, more “youthful” and “casual” fonts like Kirsten and Comic Sans were also considered “happy” and “cuddly”. What they found was that while more basic font designs like Arial or Courier New were considered “stable” and “mature”, they were also considered “unimaginative” and “conformist”. They asked participants to rate the personality of 20 fonts using 15 adjective pairs.
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Your font choices may influence your audience’s imaginations, moods, and expectations when they view your content.Ī study conducted back in 2006 by the Software Usability Research Laboratory (SURL) at Wichita State University looked at the personality traits that people associate with different fonts. So when it comes to choosing the best design fonts, which should you spring for? Something more conventional, like Arial or Cambria? Or something more gaudy like Impact or Monotype Corsiva? Different fonts have different characteristics But many designers have also created font designs that are meant to be weird and out there, for special uses only. For example, designers have worked hard to develop both Serif and Sans Serif fonts for maximum readability.
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When you’re creating your own promotional posters, flyers, packaging and site design, you should put some careful thought into picking the design fonts to use.įor example, simply changing the font choice on this movie poster we made for Titanic makes for an entirely different tone:ĭifferent fonts have been designed for different purposes. As a bit of a crude example: you wouldn’t use Comic Sans on the poster for a hard-hitting drama, right? Similar to how colors have associations, fonts also have unique characteristics. In fact, Netflix even announced that they now have their own custom website design font: Netflix Sans. In the intersecting worlds of marketing and design, quite a bit of thought has been put into how fonts affect our perception of products. It’s the idea that certain colors elicit a certain emotional response from us (like yellow = happy and blue = sad).
You may have heard about color psychology before. How font psychology can influence how we perceive products There’s a good chance they can influence how people perceive your marketing content and your product. So when it comes time to design an ad, or a product label, or a logo, put some thought into the font designs you use. From books, to snacks, to beauty products, the power is often in the packaging. Whether or not we realize it, design plays a big role in how we perceive the value of a product. The promotional poster design might have more to do with it than you realize. Sure, many of us hop on the bandwagon for the latest binge-able show. There is no shortage of options to choose from on Netflix.
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